Digital Marketing

Digital Marketing

Digital Marketing is a key way to reach a large number of consumers. Pearson & von Elbe can help you with everything: search engine optimization, website design optimization, creative content, social media marketing, Google Analytics and Ads, marketing calendars, and in-depth reporting.

Digital Marketing is here to stay, and its massive staying power is attributable to one key characteristic—the fact that it keeps evolving. We’re here to help you evolve with it and stay on top of your digital marketing and social engagement.

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Search Engine Optimization

Search Engine Optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. The goal of SEO is to attract visitors to your website when they search for products, services, or information related to your business.

SEO enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for others to recommend you by linking to your site or mentioning it in social media posts. Contact us to get an SEO audit today and we can help you get your website it top ranking shape!

Get An SEO Audit

SEO Audit

PVA offers a free initial SEO analysis of your website. We look at how easy it is to find your site through Google and the other search engines. We also compare the results to your competitors’ sites to see you where you stand in the rankings. Then, we’ll start piecing together an SEO plan to increase your search results and overall website experience.

Social Media Marketing

The benefits to social media marketing are endless. You can increase your exposure to potential customers, gather more leads, run ads at a low marketing cost, reach a targeted audience, utilize analytics (like Facebook Insights), build brand loyalty, increase your website traffic and SEO, optimize for mobile searches (think of how often you look up something through your phone), and you can keep an eye on your collaborators and competitors all in one place! At PVA, we can help you craft a social media marketing calendar and budget that best fits your needs.