Tag: advertising

woman listening to music with headphones while on laptop

More Listeners Streaming Audio During the Workday Means More Opportunities to Reach Them

Originally posted on Ad Week by Melissa Paris, Senior Director of Sales Research Everything about our daily lives has been disrupted over the past year, and our workday is no exception. Music and other forms of audio content have powered workers’ days from the dawn of radio, with 70% of Americans listening to some form…
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March 26, 2021 0
marketing in economic hardships

How Marketing Can Thrive in the Worst of Times

From the Great Depression to the economic tumult of this great pandemic, there is a common thread for marketing: Every downturn brings opportunity and innovation. What happened to marketers, media and agencies during past downturns? There were layoffs, closings and cutbacks—no surprise. But every deep recession also saw great innovation with new companies, products, services…
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September 21, 2020 0

Instagram will test hiding US users’ likes

By Shannon Liao, CNN Business Posting on Instagram can come with a rush of validation when likes from friends and strangers come pouring in. But those likes will soon be hidden for some US users. In an attempt to stamp down on competitive pressure on the platform, Instagram will hide likes for “some” users in…
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November 12, 2019 0
briana manning the woman today magazine

The Woman Today Features Briana Manning

View the entire issue of The Woman Today here: The Woman Today December 2019 20 Years in the Advertising Business By Andrea Busche Briana Manning, owner of Duluth businesses Pearson & von Elbe Advertising and Footprint Promotional, recently celebrated 20 years in business. Today, she employs five other people, works with many well-known clients, and…
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November 7, 2019 0