By Katelin Shaft, Digital Marketing Coordinator at Pearson & von Elbe Advertising Blink twice if you’ve ever searched for a business on Google with the hopes of finding helpful information regarding the business — such as their open hours — only to discover after having driven out to the business location that they were…closed. It’s…
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Originally posted on Ad Week by Melissa Paris, Senior Director of Sales Research Everything about our daily lives has been disrupted over the past year, and our workday is no exception. Music and other forms of audio content have powered workers’ days from the dawn of radio, with 70% of Americans listening to some form…
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From the Great Depression to the economic tumult of this great pandemic, there is a common thread for marketing: Every downturn brings opportunity and innovation. What happened to marketers, media and agencies during past downturns? There were layoffs, closings and cutbacks—no surprise. But every deep recession also saw great innovation with new companies, products, services…
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By Shannon Liao, CNN Business Posting on Instagram can come with a rush of validation when likes from friends and strangers come pouring in. But those likes will soon be hidden for some US users. In an attempt to stamp down on competitive pressure on the platform, Instagram will hide likes for “some” users in…
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Briana Manning and the team at PVA and Footprint would like to extend a huge thank you to Duluth’s The Woman Today Magazine for featuring our very own, Briana Manning. Special thanks to Andrea Busche for the generous write-up! View the entire issue of The Woman Today here: The Woman Today December 2019 20 Years…
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