Recently, Briana Manning & Katelin Shaft of Pearson & von Elbe Advertising conducted an informational webinar that highlighted search engine optimization techniques for small business owners. If you are a small business owner that is hoping to improve your overall rankings and visibility in the online sphere, this is the perfect webinar for you. We…
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By Katelin Shaft, Digital Marketing Coordinator at Pearson & von Elbe Advertising Managing Facebook and other social platforms in an ever-changing digital world can prove to be difficult at times — even for individuals who are well versed & trained in social media management. As business owners, your sole goal on social media is to…
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By Katelin Shaft, Digital Marketing Coordinator at Pearson & von Elbe Advertising Blink twice if you’ve ever searched for a business on Google with the hopes of finding helpful information regarding the business — such as their open hours — only to discover after having driven out to the business location that they were…closed. It’s…
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Originally posted on Ad Week by Melissa Paris, Senior Director of Sales Research Everything about our daily lives has been disrupted over the past year, and our workday is no exception. Music and other forms of audio content have powered workers’ days from the dawn of radio, with 70% of Americans listening to some form…
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This article was originally published to Forbes.com, by Henry DeVries. Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends. Teddy Heidt, Founder of The Gauge Collective, offered this prediction: Digital business…
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By Katelin Shaft, Digital Coordinator at Pearson & von Elbe Understanding the Basics of Website Design Did you know that a poorly designed website can hurt your business’ sales and conversions? A poorly designed website can decrease overall functionality for the end user, which in turn directs users away from your website and on to…
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Facebook just launched its biggest move into e-commerce yet: Facebook Shops! Announced today during a Facebook Live session with Mark Zuckerberg, the new e-commerce feature will allow small businesses to build online stores on both Facebook and Instagram. And in the near future, Facebook Shops will also allow small businesses to sell products through Instagram Direct, WhatsApp, and…
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With a large part of the working world doing jobs from home when possible these days, the focus right now is on how best to recreate the atmosphere of an office virtually, and how to replicate online essential work that used to be done in person. Today, LinkedIn announced new feature updates that point to how it’s trying…
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Original story by Ana Gotter by Business2Community A few years ago when Instagram Stories first rolled out, I didn’t think much of them. Why would people be interested in fleeting, disappears-after-24-hours content? And why would brands want to create them, when they would only have such a short lifespan? Clearly, I was wrong. Stories have…
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Written by Katelin Shaft, Pearson & von Elbe Given the current status of the world amidst a global health crisis, the majority of businesses across the world have shifted their focus to virtual means in order to avoid person-to-person contact with their customers. This shift to the online sphere was necessary, as face-to-face communication not…
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