Author: pvainternal

website design at pva

Building a Better Website with PVA

By Katelin Shaft, Digital Coordinator at Pearson & von Elbe Understanding the Basics of Website Design Did you know that a poorly designed website can hurt your business’ sales and conversions? A poorly designed website can decrease overall functionality for the end user, which in turn directs users away from your website and on to…
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June 3, 2020 0
Facebook & Instagram Shops

Facebook & Instagram Launch “Shops” to Help Small Businesses Sell Online

Facebook just launched its biggest move into e-commerce yet: Facebook Shops!  Announced today during a Facebook Live session with Mark Zuckerberg, the new e-commerce feature will allow small businesses to build online stores on both Facebook and Instagram.  And in the near future, Facebook Shops will also allow small businesses to sell products through Instagram Direct, WhatsApp, and…
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May 27, 2020 0
linkedin polls live-video

LinkedIn adds polls and live video-based events in a focus on more virtual engagement

With a large part of the working world doing jobs from home when possible these days, the focus right now is on how best to recreate the atmosphere of an office virtually, and how to replicate online essential work that used to be done in person. Today, LinkedIn  announced new feature updates that point to how it’s trying…
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May 19, 2020 0
@rubyboutique

How Social Media Stories Are Changing the Face of Social Video

Original story by Ana Gotter by Business2Community A few years ago when Instagram Stories first rolled out, I didn’t think much of them. Why would people be interested in fleeting, disappears-after-24-hours content? And why would brands want to create them, when they would only have such a short lifespan? Clearly, I was wrong. Stories have…
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April 28, 2020 0
person blogging

Five Key Reasons Blogging is Essential For Your Business

Written by Katelin Shaft, Pearson & von Elbe Given the current status of the world amidst a global health crisis, the majority of businesses across the world have shifted their focus to virtual means in order to avoid person-to-person contact with their customers. This shift to the online sphere was necessary, as face-to-face communication not…
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March 27, 2020 0
social networks fight co-vid19

Social networks tackle COVID-19 challenges, misinformation

Written by Alison Kanski, Medical Marketing & Media Social media networks are becoming the front lines for information about the coronavirus pandemic. Platforms are constantly updating their response to the coronavirus as the situation evolves. The main goal between the largest social networks is to prevent the spread of misinformation. Facebook has taken several steps so…
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March 25, 2020 0
twitter fleets

Twitter starts testing its own version of Stories, called ‘Fleets,’ which disappear after 24 hours

By Sarah Perez on techcrunch.com Twitter is testing its own version of Stories. The company announced it will begin to trial a new sharing format called “Fleets,” starting in Brazil, which will let users post ephemeral content to its social network for the first time. Unlike Tweets, Twitter’s new Fleets can’t receive Likes, Replies or Retweets. And…
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March 6, 2020 0
digital marketing

How Digital Marketing Can Help Your Local Business Grow

Written by Shawn Byrne, Forbes Online Times have indeed changed. It seemed like only yesterday when businesses were entirely dependent on traditional marketing avenues to get the word out about their products and services. Now experts are saying that digital ad spending worldwide is expected to account for half of the predicted global ad spending across all…
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February 27, 2020 0
social media in 2020

Why 2020 Is A Critical Global Tipping Point For Social Media

By John Koetsier, Forbes Online This year is likely the last one ever in which you can say that more than half the planet is not on social media. Hootsuite just released a massive digital state of the union report. Some of the high-level findings: 5.2 billion of us now have phones globally 4.5 billion are connected to…
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February 19, 2020 0
google ads

Easy Steps to Get Your Google Ads Ready for 2020

Even the most sophisticated Google Ads accounts need a good clean-up every once in a while. And what better time to do so than the new year!?


January 8, 2020 0