By Katelin Shaft, Digital Marketing Coordinator at Pearson & von Elbe Advertising Managing Facebook and other social platforms in an ever-changing digital world can prove to be difficult at times — even for individuals who are well versed & trained in social media management. As business owners, your sole goal on social media is to…
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Written by Katelin Shaft, Pearson & von Elbe Advertising & Graphic Design You may have heard the news around the block that Apple has implemented great changes regarding user privacy on their devices. More specifically, Apple has recently released iOS 14.5 to the general public. In simple terms, this software update includes a prompt that…
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Facebook Business Suite is a new hub on mobile and desktop where businesses can access tools to manage their presence on Facebook, Instagram, and Messenger. Currently, Business Suite has capabilities such as: Posting Messaging Insights Advertising Facebook is rolling out Business Suite in response to research that says business owners want a better way to…
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Facebook just launched its biggest move into e-commerce yet: Facebook Shops! Announced today during a Facebook Live session with Mark Zuckerberg, the new e-commerce feature will allow small businesses to build online stores on both Facebook and Instagram. And in the near future, Facebook Shops will also allow small businesses to sell products through Instagram Direct, WhatsApp, and…
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Original story by Ana Gotter by Business2Community A few years ago when Instagram Stories first rolled out, I didn’t think much of them. Why would people be interested in fleeting, disappears-after-24-hours content? And why would brands want to create them, when they would only have such a short lifespan? Clearly, I was wrong. Stories have…
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Written by Alison Kanski, Medical Marketing & Media Social media networks are becoming the front lines for information about the coronavirus pandemic. Platforms are constantly updating their response to the coronavirus as the situation evolves. The main goal between the largest social networks is to prevent the spread of misinformation. Facebook has taken several steps so…
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By John Koetsier, Forbes Online This year is likely the last one ever in which you can say that more than half the planet is not on social media. Hootsuite just released a massive digital state of the union report. Some of the high-level findings: 5.2 billion of us now have phones globally 4.5 billion are connected to…
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