Category: News

blogging is important

Five Key Reasons Blogging is Essential For Your Business

Written by Katelin Shaft, Pearson & von Elbe Given the current status of the world amidst a global health crisis, the majority of businesses across the world have shifted their focus to virtual means in order to avoid person-to-person contact with their customers. This shift to the online sphere was necessary, as face-to-face communication not…
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Social networks tackle COVID-19 challenges, misinformation

Written by Alison Kanski, Medical Marketing & Media Social media networks are becoming the front lines for information about the coronavirus pandemic. Platforms are constantly updating their response to the coronavirus as the situation evolves. The main goal between the largest social networks is to prevent the spread of misinformation. Facebook has taken several steps so…
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Twitter Introduces Fleets

Twitter starts testing its own version of Stories, called ‘Fleets,’ which disappear after 24 hours

By Sarah Perez on techcrunch.com Twitter  is testing its own version of Stories. The company announced it will begin to trial a new sharing format called “Fleets,” starting in Brazil, which will let users post ephemeral content to its social network for the first time. Unlike Tweets, Twitter’s new Fleets can’t receive Likes, Replies or Retweets. And they’ll…
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How Digital Marketing Can Help Your Local Business Grow

Written by Shawn Byrne, Forbes Online Times have indeed changed. It seemed like only yesterday when businesses were entirely dependent on traditional marketing avenues to get the word out about their products and services. Now experts are saying that digital ad spending worldwide is expected to account for half of the predicted global ad spending across all…
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Social Media in 2020.

Why 2020 Is A Critical Global Tipping Point For Social Media

By John Koetsier, Forbes Online This year is likely the last one ever in which you can say that more than half the planet is not on social media. Hootsuite just released a massive digital state of the union report. Some of the high-level findings: 5.2 billion of us now have phones globally 4.5 billion are connected to…
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Easy Steps to Get Your Google Ads Ready for 2020

Even the most sophisticated Google Ads accounts need a good clean-up every once in a while. And what better time to do so than the new year!?

Instagram will test hiding US users’ likes

By Shannon Liao, CNN Business Posting on Instagram can come with a rush of validation when likes from friends and strangers come pouring in. But those likes will soon be hidden for some US users. In an attempt to stamp down on competitive pressure on the platform, Instagram will hide likes for “some” users in…
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briana manning the woman today magazine

The Woman Today Features Briana Manning

    View the entire issue of The Woman Today here: The Woman Today December 2019 20 Years in the Advertising Business By Andrea Busche Briana Manning, owner of Duluth businesses Pearson & von Elbe Advertising and Footprint Promotional, recently celebrated 20 years in business. Today, she employs five other people, works with many well-known…
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Social Media Tips for Your Brand to Implement in the Future

View PVA’s Top Social Media Tips for Your Brand to Implement in the Future

Duluthian Magazine features PVA Pearson and von Elbe Advertising Agency, Duluth MN

Duluthian Features PVA

PVA wishes a huge thank you to the Duluthian Magazine article featuring our creative services. Special thanks to Steve Isola and Andrea Busche at Admax for the great photos and very kind write up! View the full article here: Dulutian March / April 2019 Creativity on Tap By Andrea Busche Clients rely on Pearson &…
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