Written by Katelin Shaft, Pearson & von Elbe Given the current status of the world amidst a global health crisis, the majority of businesses across the world have shifted their focus to virtual means in order to avoid person-to-person contact with their customers. This shift to the online sphere was necessary, as face-to-face communication not…
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Written by Alison Kanski, Medical Marketing & Media Social media networks are becoming the front lines for information about the coronavirus pandemic. Platforms are constantly updating their response to the coronavirus as the situation evolves. The main goal between the largest social networks is to prevent the spread of misinformation. Facebook has taken several steps so…
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By Sarah Perez on techcrunch.com Twitter is testing its own version of Stories. The company announced it will begin to trial a new sharing format called “Fleets,” starting in Brazil, which will let users post ephemeral content to its social network for the first time. Unlike Tweets, Twitter’s new Fleets can’t receive Likes, Replies or Retweets. And…
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Written by Shawn Byrne, Forbes Online Times have indeed changed. It seemed like only yesterday when businesses were entirely dependent on traditional marketing avenues to get the word out about their products and services. Now experts are saying that digital ad spending worldwide is expected to account for half of the predicted global ad spending across all…
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By John Koetsier, Forbes Online This year is likely the last one ever in which you can say that more than half the planet is not on social media. Hootsuite just released a massive digital state of the union report. Some of the high-level findings: 5.2 billion of us now have phones globally 4.5 billion are connected to…
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Even the most sophisticated Google Ads accounts need a good clean-up every once in a while. And what better time to do so than the new year!?
By Shannon Liao, CNN Business Posting on Instagram can come with a rush of validation when likes from friends and strangers come pouring in. But those likes will soon be hidden for some US users. In an attempt to stamp down on competitive pressure on the platform, Instagram will hide likes for “some” users in…
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Briana Manning and the team at PVA and Footprint would like to extend a huge thank you to Duluth’s The Woman Today Magazine for featuring our very own, Briana Manning. Special thanks to Andrea Busche for the generous write-up! View the entire issue of The Woman Today here: The Woman Today December 2019 20 Years…
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View PVA’s Top Social Media Tips for Your Brand to Implement in the Future
PVA wishes a huge thank you to the Duluthian Magazine article featuring our creative services. Special thanks to Steve Isola and Andrea Busche at Admax for the great photos and very kind write up! View the full article here: Creativity on Tap By Andrea Busche Clients rely on Pearson & von Elbe Advertising’s Professional and…
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