Five Key Reasons Blogging is Essential For Your Business

Written by Katelin Shaft, Pearson & von Elbe

Given the current status of the world amidst a global health crisis, the majority of businesses across the world have shifted their focus to virtual means in order to avoid person-to-person contact with their customers. This shift to the online sphere was necessary, as face-to-face communication not only puts business’ valued customers at risk, but their employees as well.

While social media is a wonderful tool to keep in contact with your community and consumers, there is another form of media that is often forgotten or overlooked: blogging. Creating and maintaining a blog serves as a fantastic way to not only keep those that matter informed, but updating your blog also improves your websites’ overall SEO ranking.

Check out the list below for more reasons as to why your business should incorporate an active blog during and beyond these unprecedented times:

1. Blogs can help keep your customers and community updated about the status of your business.

A blog is a fantastic tool to keep your audience in the loop about your business. A blog offers flexibility to connect with customers and allows you to share updates in a way that shows who you are, not just what you do.

If you choose to use your blog as a means to keep your customers and community updated during the global health crisis, it’s important to consistently update your blog with news and related closures that may affect your business or customers.

2.  Blogging allows you to receive feedback from your customers.

Blogging can create an interactive conversation between customers, employees, and business owners. Instead of spewing a lot of information on your website that cannot easily be interacted with, blogs are often received with a much more relatable tone. With an engaging tone and a responsive platform, feedback and discussion can and should be encouraged within the comment section of your blog.

Maintaining in-depth conversations with your customers helps build trust and loyalty to your business. Plus, it allows you to examine your business from your audiences’ point of view and make changes to improve your services.

3. Blogs can serve to be an engaging creative outlet for employees.

Within the current global health crisis, many employees may find themselves with fewer responsibilities as business slows down and less money is being spent on “non-essential” goods or services. If you find yourself in a slump, blogging could surely be a positive way to boost your business’ SEO and also provides to you a creative outlet to express your thoughts and experiences on behalf of your company.

Finding a creative outlet — such as writing — can be therapeutic as many people may find it difficult to navigate the current environment. For a beginners guide to starting a blog or to encourage creative thinking, click here.

4. Blogging can help increase social exposure.

Blogging is a pretty straight forward means to help improve your discovery and engagement rates via social media. If you choose to share your blog content on social sites such as Facebook, Instagram, Twitter, or LinkedIn, exposure rates have the potential to skyrocket and introduce your company to new and engaged audiences.

5. Blogging can help set your business apart from competitors.

In today’s current environment, all eyes are on social media. Consumers are actively watching and refreshing their favorite brands’ pages to see how the global health crisis will affect operations. Because of this, we know that being active on you social channels and engaging with your customers is more important than ever.

We also know that blogging is not the first thing that comes to mind for many businesses as a way to reach their audience during this time. However, if your business chooses to blog, your business will automatically be set apart from the rest.

While sharing information on social media platforms like Facebook and Twitter is important, providing links to your blog allows for your audience to view information that is typically long-form and more detailed than you would find on the above mentioned platforms. Not only is a blog an appropriate medium to share stories or business experiences during this time, but it also allows for active feedback and comments. 

Having a blog not only provides a strong foundation for your marketing, but it’s also creative and inspiring. Blogging is a great way to share ideas, generate new thoughts, and build a community of like-minded and engaged people during these unparalleled times.