By Katelin Shaft, Digital Marketing Coordinator at Pearson & von Elbe Advertising Managing Facebook and other social platforms in an ever-changing digital world can prove to be difficult at times — even for individuals who are well versed & trained in social media management. As business owners, your sole goal on social media is to…
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By Katelin Shaft, Digital Marketing Coordinator at Pearson & von Elbe Advertising Blink twice if you’ve ever searched for a business on Google with the hopes of finding helpful information regarding the business — such as their open hours — only to discover after having driven out to the business location that they were…closed. It’s…
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From the Great Depression to the economic tumult of this great pandemic, there is a common thread for marketing: Every downturn brings opportunity and innovation. What happened to marketers, media and agencies during past downturns? There were layoffs, closings and cutbacks—no surprise. But every deep recession also saw great innovation with new companies, products, services…
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Facebook Business Suite is a new hub on mobile and desktop where businesses can access tools to manage their presence on Facebook, Instagram, and Messenger. Currently, Business Suite has capabilities such as: Posting Messaging Insights Advertising Facebook is rolling out Business Suite in response to research that says business owners want a better way to…
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Facebook just launched its biggest move into e-commerce yet: Facebook Shops! Announced today during a Facebook Live session with Mark Zuckerberg, the new e-commerce feature will allow small businesses to build online stores on both Facebook and Instagram. And in the near future, Facebook Shops will also allow small businesses to sell products through Instagram Direct, WhatsApp, and…
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With a large part of the working world doing jobs from home when possible these days, the focus right now is on how best to recreate the atmosphere of an office virtually, and how to replicate online essential work that used to be done in person. Today, LinkedIn announced new feature updates that point to how it’s trying…
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Original story by Ana Gotter by Business2Community A few years ago when Instagram Stories first rolled out, I didn’t think much of them. Why would people be interested in fleeting, disappears-after-24-hours content? And why would brands want to create them, when they would only have such a short lifespan? Clearly, I was wrong. Stories have…
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Written by Katelin Shaft, Pearson & von Elbe Given the current status of the world amidst a global health crisis, the majority of businesses across the world have shifted their focus to virtual means in order to avoid person-to-person contact with their customers. This shift to the online sphere was necessary, as face-to-face communication not…
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Written by Alison Kanski, Medical Marketing & Media Social media networks are becoming the front lines for information about the coronavirus pandemic. Platforms are constantly updating their response to the coronavirus as the situation evolves. The main goal between the largest social networks is to prevent the spread of misinformation. Facebook has taken several steps so…
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By Sarah Perez on techcrunch.com Twitter is testing its own version of Stories. The company announced it will begin to trial a new sharing format called “Fleets,” starting in Brazil, which will let users post ephemeral content to its social network for the first time. Unlike Tweets, Twitter’s new Fleets can’t receive Likes, Replies or Retweets. And…
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