Written by Shawn Byrne, Forbes Online Times have indeed changed. It seemed like only yesterday when businesses were entirely dependent on traditional marketing avenues to get the word out about their products and services. Now experts are saying that digital ad spending worldwide is expected to account for half of the predicted global ad spending across all…
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By John Koetsier, Forbes Online This year is likely the last one ever in which you can say that more than half the planet is not on social media. Hootsuite just released a massive digital state of the union report. Some of the high-level findings: 5.2 billion of us now have phones globally 4.5 billion are connected to…
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Even the most sophisticated Google Ads accounts need a good clean-up every once in a while. And what better time to do so than the new year!?
By Shannon Liao, CNN Business Posting on Instagram can come with a rush of validation when likes from friends and strangers come pouring in. But those likes will soon be hidden for some US users. In an attempt to stamp down on competitive pressure on the platform, Instagram will hide likes for “some” users in…
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View PVA’s Top Social Media Tips for Your Brand to Implement in the Future
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