From the Great Depression to the economic tumult of this great pandemic, there is a common thread for marketing: Every downturn brings opportunity and innovation. What happened to marketers, media and agencies during past downturns? There were layoffs, closings and cutbacks—no surprise. But every deep recession also saw great innovation with new companies, products, services…
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Facebook Business Suite is a new hub on mobile and desktop where businesses can access tools to manage their presence on Facebook, Instagram, and Messenger. Currently, Business Suite has capabilities such as: Posting Messaging Insights Advertising Facebook is rolling out Business Suite in response to research that says business owners want a better way to…
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Original story by Ana Gotter by Business2Community A few years ago when Instagram Stories first rolled out, I didn’t think much of them. Why would people be interested in fleeting, disappears-after-24-hours content? And why would brands want to create them, when they would only have such a short lifespan? Clearly, I was wrong. Stories have…
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Written by Katelin Shaft, Pearson & von Elbe Given the current status of the world amidst a global health crisis, the majority of businesses across the world have shifted their focus to virtual means in order to avoid person-to-person contact with their customers. This shift to the online sphere was necessary, as face-to-face communication not…
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Even the most sophisticated Google Ads accounts need a good clean-up every once in a while. And what better time to do so than the new year!?
Briana Manning and the team at PVA and Footprint would like to extend a huge thank you to Duluth’s The Woman Today Magazine for featuring our very own, Briana Manning. Special thanks to Andrea Busche for the generous write-up! View the entire issue of The Woman Today here: The Woman Today December 2019 20 Years…
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View PVA’s Top Social Media Tips for Your Brand to Implement in the Future
PVA wishes a huge thank you to the Duluthian Magazine article featuring our creative services. Special thanks to Steve Isola and Andrea Busche at Admax for the great photos and very kind write up! View the full article here: Creativity on Tap By Andrea Busche Clients rely on Pearson & von Elbe Advertising’s Professional and…
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