Social Media Tips for Your Brand to Implement in the Future
By Klyn Elsbury
Social media is continually changing and expanding in the blink of an eye. If you had a prosperous social strategy last year, it might not bring you as many good results this year. The noise across social media platforms is a lot louder in 2019. You’ll have to be strategic, creative and focused on building a community to bring attention to your brand. Here are some strategies:
1. Give more value to your followers.
Even if you have a lot of followers, they can unfollow you at any point. It’s important to build an authentic relationship with people so they’ll stay loyal to you. Fortunately, there are many ways that you can connect with your fans.
One of the best ways to give your audience a glimpse into your brand is through IGTV. The one-minute videos and stories alone won’t cut it anymore. If you’re launching a product, use YouTube and IGTV to show yourself using the product. Discuss the advantages and disadvantages of the product. Don’t just put up a few photos; show people how you’re using that product and why it’s beneficial for others to buy it. You also want to mix in content about what your brand represents, what beliefs your brand has and why you believe in your product. Don’t shy away from sharing your story.
Consider doing surveys through Instagram stories where you post a question and ask the audience to vote. This will show them that you care about their opinions and that their input is valuable. Then, include a gratitude post thanking them for responding.
2. Share behind-the-scenes stories.
If you’re launching a new brand or releasing a product, don’t keep your audience in the dark. People want to hear how hard you’re working. When they know how much effort you’ve put into something, they’ll feel more inclined to support you.
Instead of keeping everything under wraps until the product is ready, tell your audience what you’re working on. Talk about your ideas and how you’re developing them. Share some of your hurdles and pitfalls and discuss how you’re dealing with them. Put as much character and passion on your social profiles as possible so that others can feel as though they’re a part of your journey. That will give them the incentive to stick around to celebrate when the product is finally released. People want to be part of the journey.
Earlier this year, an Instagram star with over two million followers couldn’t sell 36 T-shirts. This news surprised a lot of people. A lot of us assume that if someone has that many followers, they are destined to become rich. We see Kylie Jenner getting paid up to $500,000 per post because she can sell out any product. So, what went wrong in this scenario?
Many people speculated that this influencer had a lot of fake followers, which explains why there wasn’t enough engagement on her posts. But her fans said that they weren’t informed about her fashion line. She had posted a few photos to advertise that her fashion line was coming out, but people forgot about it. When she finally released the T-shirts, no one felt the impulse to buy her clothes. She felt disappointed by the failure of her line, so she poured her heart out in a post on Instagram. Her story invoked an emotional response from the audience and that post went viral.
That’s why it’s important to engage with your audience and keep them informed about your products as much as you can. Posting a few pictures isn’t enough. People will forget about you if you don’t keep them in the loop.
3. Start live streaming.
If you are targeting a young audience, you need to find them on the platforms they are using most. Gen Z and millennials are consuming video content a lot more and live streaming has become popular. Platforms such as Twitch used to be only for gaming enthusiasts, but they’ve now opened to a lot of broad topics. As of 2019, there are 15 million daily users on Twitch, and that number keeps growing. There are many ways to creatively promote your brand on Twitch. You can hire actors and create stories, or even host live Q&As with your audience.
If you want to engage with an older audience, stream events using Facebook Live or even LinkedIn Live for businesspeople. People will consume content at the time that you want them to. Livestreaming also gets you real-time engagement. Many social media platforms are making a push for native, livestreamed video.
4. Pay attention to microinfluencers.
You don’t have to spend too much of your money on influencers who have a large following. Microinfluencers are in demand because they have higher engagement with their audiences. This helps a company save more of its marketing budget, while targeting small niches more accurately.
5. Engage with others.
Instead of being too focused on your own profile, make sure to start meaningful conversations with others. Take some time each day to like and comment on other people’s content. Many brands tend to forget that social media is a community and not a billboard. Have real conversations with your followers and engage with some of their content as well.
These tips might seem simple, but you need to implement and practice them daily. On social media, consistency is key. Your ideal customers will follow and purchase from the accounts that stay consistent, connect with them and engage with them past the sale. It’s important to keep experimenting and changing strategies. Be relevant and give people as much value as possible. This is how you can grow your audience in 2019.
Article originally published on Forbes.com by YEC Member Klyn Elsbury