By Katelin Shaft, Digital Marketing Coordinator at Pearson & von Elbe Advertising Managing Facebook and other social platforms in an ever-changing digital world can prove to be difficult at times — even for individuals who are well versed & trained in social media management. As business owners, your sole goal on social media is to…
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This article was originally published to Forbes.com, by Henry DeVries. Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends. Teddy Heidt, Founder of The Gauge Collective, offered this prediction: Digital business…
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With a large part of the working world doing jobs from home when possible these days, the focus right now is on how best to recreate the atmosphere of an office virtually, and how to replicate online essential work that used to be done in person. Today, LinkedIn announced new feature updates that point to how it’s trying…
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Original story by Ana Gotter by Business2Community A few years ago when Instagram Stories first rolled out, I didn’t think much of them. Why would people be interested in fleeting, disappears-after-24-hours content? And why would brands want to create them, when they would only have such a short lifespan? Clearly, I was wrong. Stories have…
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Written by Katelin Shaft, Pearson & von Elbe Given the current status of the world amidst a global health crisis, the majority of businesses across the world have shifted their focus to virtual means in order to avoid person-to-person contact with their customers. This shift to the online sphere was necessary, as face-to-face communication not…
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Written by Shawn Byrne, Forbes Online Times have indeed changed. It seemed like only yesterday when businesses were entirely dependent on traditional marketing avenues to get the word out about their products and services. Now experts are saying that digital ad spending worldwide is expected to account for half of the predicted global ad spending across all…
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By John Koetsier, Forbes Online This year is likely the last one ever in which you can say that more than half the planet is not on social media. Hootsuite just released a massive digital state of the union report. Some of the high-level findings: 5.2 billion of us now have phones globally 4.5 billion are connected to…
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By Shannon Liao, CNN Business Posting on Instagram can come with a rush of validation when likes from friends and strangers come pouring in. But those likes will soon be hidden for some US users. In an attempt to stamp down on competitive pressure on the platform, Instagram will hide likes for “some” users in…
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